This image same from Sir Ian's blog around the time of the film releases. Actors often have the right to give approvals for merchandise with their likeness. Some actors only get facial likeness, while others can approve or deny full body representation. There are many levels to the approval process, which we touch on HERE.
In this photo, Ian is reviewing unit photography from the set - he would approve or reject which images he felt was in character and he liked (that didn't look awkward).