Giochi Preziosi also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces toys and TV series based on their toys. They work in association with Marathon Media and Mondo TV.

Giochi Preziosi is the principal owner of the Gormiti and Dinofroz franchises and license toys for other companies such as Marvel Comics, Power Rangers, Ben 10 and Winx Club toys. In 2006, they started to produce TV series based on their toys. The first series was Gormiti: The Lords of Nature Returns!. They have also produced video games based on the Gormiti TV series for the Nintendo Wii and Nintendo DS.

Giochi Preziosi was the sole distributor of Lord of the Rings toys in Italy and France during the Toy Biz era.